There are three key benefits to Direct Response Radio over traditional branding advertising.
1.) You know within the first 48 hours if your advertising is performing. With traditional branding advertising, your reps will tell you that it takes 13 weeks or more to see if it’s going to deliver. That’s one way they get to keep more of your budget longer. With Direct Response Radio you know within the first 24 to 48 hours if it’s driving enough calls, website visits or even foot traffic to be worth renewing the next week.
2.) It’s much cheaper to test creative than Direct Response Television advertising. To have a Direct Response Radio ad produced costs anywhere from nothing to $100. It’s very inexpensive to test out different spots to see which copy performs best. TV spots can cost from $3,000 to $150,000 per spot to produce. That’s an expensive venture to find out you have a dud.
3.) You get the benefit of branding on top of immediate sales. A well-executed Direct Response Radio campaign is going to drive calls, leads, sales and brand awareness. So you are really not losing one to gain the other. Get a professional Direct Response agency to help develop and execute your campaign. You will make money, save time and look great doing it.