Which words will decrease your open rates in your email marketing? Alchemy Worx used the Touchstone platform to analyze 21 billion emails from 2,500 brands. The words that had the most negative impact were as follows:
1.) Miss
2.) Deals!
3.) Groovy
4.) Conditions
5.) Friday
Author Ayaz Nanji reported this in Marketing Profs Newsletter.
Stay away. Stay far, far away from these words to improve your email marketing performance.
Buddy Vaughn