SUCCESS SECRETS
The Five Most Effective Words in Email Subject Lines
According to recent report by Marketing Profs Today and author Ayaz Nanji, the five best words to help improve your email open rate are as follows: 1.) Upgrade 2.) Just 3.) Content 4.) Go 5.) Wonderful These words improved open rates 55% to 65% ABOVE average open...
Six Secrets of Successful Direct Response Creative
If you want to know the formula for successful Direct Response creative, here you go. Identify the problem: "Do you want to get high school skinny?" "Are creditors hounding you for collection?" "Do you need a second income?" Help the target customer know exactly who...
Seven Elements of a Great Landing Page
I found most of these on marketingprofs.com. It's a fantastic site if you want to get the latest marketing trends. I've added some tips of my own. But these will get you started in the right direction if you want to improve the performance of your website or landing...
How to Improve Your Website Conversion Rates
If you want to increase your conversion rates on your web-site then compare your performance to the industry standards. Review the competition. See how you stack up. Visit the top-performing sites and analyze what you could change to perform more like the better...
4 Quick Tips to Turbocharge Your Advertising Campaign
"Many a small thing has been made large by the right type of advertising." Mark Twain. Know who you want to reach. Know where to reach them. Use the words they use. Give them good reasons to connect with you. Understand your customer, why they buy, what they want and...
Never ask a barber if you need a haircut: How to avoid being taken advantage of with your advertising campaigns
In over 20 years of managing advertising campaigns, it never ceases to amaze me how crazy the reasoning behind buying certain advertising packages are. Here are some tips on how to avoid being taken advantage of: #1.) Don't buy a schedule that a media rep is selling....
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