SUCCESS SECRETS
What are the Benefits of Direct Response Radio?
There are three key benefits to Direct Response Radio over traditional branding advertising. 1.) You know within the first 48 hours if your advertising is performing. With traditional branding advertising, your reps will tell you that it takes 13 weeks or more to see...
Three Best Types of Video to Build Your Brand Online
In a recent interview with Buzzfeed's Chief Revenue Officer, Lee Brown AdWeek asked "What types of videos work best for branded content?" His answers are both insightful and actionable. Why should we listen to Buzzfeed? Because they generated over $100 million dollars...
Iconic Brands Use Television Advertising to Drive Sales and Web Traffic
A new study published by the Cable Advertising group found that television helps build iconic brands and drive massive sales results. Iconic brands like Oxi Clean and Snuggie used television advertising to drive sales and become part of American culture. So what was...
Increase Your Online Response by 62%
Research shows that websites with videos enjoy a 62% increase in response rates. Now the question is how to make an effective video. 1.) Create a script that grabs attention and keeps it. This starts by keeping the viewer in mind. Make the video benefit-oriented. 2.)...
The 5 Worst Performing Words to Use in Your Email Marketing
Which words will decrease your open rates in your email marketing? Alchemy Worx used the Touchstone platform to analyze 21 billion emails from 2,500 brands. The words that had the most negative impact were as follows: 1.) Miss 2.) Deals! 3.) Groovy 4.) Conditions 5.)...
3 Ways to Increase Response from Your Television Advertising Campaign
TV advertisements not working? Here are three simple ways to improve the overall response from your TV campaigns. 1.) Put the call to action up during the entire length of the ad. If it's "Call now for a free quote" or "Visit our website," give the viewer the most...
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