SUCCESS SECRETS
Television Viewing Habits and Social Media Connection During the Summer
The heat is on. As summer rears its head with scorching temperatures across the U.S., a few interesting trends are developing. According to Business Insider, metropolitan cities in the south as well as the Pacific Coast are seeing population influxes despite the...
How to Get the Best ROI from DRTV
What is Direct Response Television Advertising? Basically, Direct Response Television Advertising is advertising that is presented on television and asks viewers to respond directly to the company by calling an 800 number or by visiting a website. It can be either a...
How Many Households Does Each Cable Television Network Reach?
If you want to know the total households by national cable network, here is run down of some of the top performers. Number of Million Homes by Network: FXX - 74 Million ESPN2- 97 Million NFL Network - 73 Million Lifetime Movie Network - 82 Million Investigation...
So your advertising campaign failed. What do you do now?
There can be many reasons why advertising campaigns tank, but usually it boils down to three reasons: Your creative is bad. Have you ever seen a TV ad and asked yourself "What was that about?" Or heard a radio spot that just made you change the station? Sure you have....
How much does it cost to advertise on television?
We get asked all the time to quote rates for television advertising. It's a challenge because advertising rates are effected by so many variables. Do you want local or national ads? What time of day do you want to be on? What type of programming do you want your spots...
Secret Steps to Making Your Direct Response Advertising Profitable
Wondering: "How do I improve my advertising?" After 25 years of managing Direct Response advertising campaigns, here are some secret steps to helping you become profitable fast. Step One: Before you spend a penny, know when you make a dollar. The heart of direct...
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