SUCCESS SECRETS
Direct Response Marketing vs. Branding
The Differences and Benefits of Direct Response There are some major differences between Direct Response Marketing/Advertising and Brand Advertising. Advertising campaign types and goals are unique. Understanding the differences of each type can help guide...
How to Develop Creative Advertising that Motivates Customers to Try and Buy
How many logos, ads and marketing messages do you see each day? According to the American Marketing Association and the IE School of Human Sciences and Technology, it’s 10,000 brand messages day. That seems impossible. However, next time you step foot in a convenience...
Creating More Effective Advertising Campaigns
Three Steps to Measuring, Managing and Maximizing Your Advertising Performance There is a saying in advertising that “You cannot manage what you cannot measure.” Which is absolutely true. The power of refining your advertising campaign’s performance relies on your...
Nielsen Reports Radio Still a Favorite
Want to reach your audience cost-effectively? Advertise on radio. According to Nielsen Research Reports: "Back in spring of 2011, consumers 12-17 spent an average of 9 hours and 15 minutes with radio each week-—not internet radio; not satellite radio; just good old...
Making Color Work for Your Advertising Campaign
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Marketing to Millennials
One of the most important elements of marketing and advertising is understanding your audience. For millennials, there are three key factors to consider when marketing a product or writing creative. 1. Millennials have short attention spans. Microsoft conducted a...
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