Radio Ad Rates

Radio Advertising Costs and Demographic Information

Radio advertising rates vary by audience size, daypart and time of year. For the best discounted radio advertising rates, consider working with a Direct Response Advertiser. General Market Advertisers and Branding Advertisers tend to payer higher rates because they are not as flexible when it comes to daypart and time of year. However, local radio advertising, like many other forms of advertising, is based on supply and demand. In fact, rates can fluctuate by week depending on the time of year.

Below you will find local radio audience demographics—a breakdown by city, state, and type of programming each station offers.