Mar 5, 2015 | Digital Marketing
Research shows that websites with videos enjoy a 62% increase in response rates. Now the question is how to make an effective video.
1.) Create a script that grabs attention and keeps it. This starts by keeping the viewer in mind. Make the video benefit-oriented.
2.) Give your video social impact by making it social worthy. Spend the time to craft a video worth sharing.
3.) Keep it short. You will need about 160 words for every minute of video. Also don’t hold on a photo or shot longer than 5 seconds. You will bore the viewer.
Let us know if DX Media Direct can help you create a video to use on your site, in TV ads or for corporate training. We can script, shoot and fully produce everything you need.
Mar 4, 2015 | Digital Marketing
Which words will decrease your open rates in your email marketing? Alchemy Worx used the Touchstone platform to analyze 21 billion emails from 2,500 brands. The words that had the most negative impact were as follows:
1.) Miss
2.) Deals!
3.) Groovy
4.) Conditions
5.) Friday
Author Ayaz Nanji reported this in Marketing Profs Newsletter.
Stay away. Stay far, far away from these words to improve your email marketing performance.
Buddy Vaughn
Mar 2, 2015 | Digital Marketing
According to recent report by Marketing Profs Today and author Ayaz Nanji, the five best words to help improve your email open rate are as follows:
1.) Upgrade
2.) Just
3.) Content
4.) Go
5.) Wonderful
These words improved open rates 55% to 65% ABOVE average open rates.
These are the words consumers respond to. We hope this helps.
Mar 11, 2013 | Advertising How-To, Digital Marketing
I found most of these on marketingprofs.com. It’s a fantastic site if you want to get the latest marketing trends. I’ve added some tips of my own. But these will get you started in the right direction if you want to improve the performance of your website or landing page.
- A concise headline: This is the #1 most important element of your landing page. It needs to get attention, be benefit-focused and bring your customer in.
- An image or video: To effectively showcase a product, you need to show how to use it. Either demonstrate the product or service in a video, or take a picture of someone using it.
- A core benefit statement: What can your product or service do for the end user? Make them look 10 years younger? Make them have more energy? Give them confidence or sex appeal? Help them save time or money? They need to know up front what’s in it for them.
- Request for contact information: Make it simple. Make it easy. But find a way to reach them and follow up if they are interested in what you have to offer.
- A strong call to action: Give the end user good, solid reasons to act now.
- Build trust: Your landing page should give solid reasons for them to trust you. Testimonials, third-party reviews and associations work here.
- Social sharing devices: Make it easy for them to share your opportunity in one click.
