Cable Ads Rates
| Network | # of Households | % Male Viewers | % Female Viewers | % Attended College | Avg. Age Of Viewer | % Income $75K+ | Median Income | :30 Sec. Local Rate Avg. |
|---|---|---|---|---|---|---|---|---|
| A&E | 95,968,000 | 47% | 53% | 47% | 48 | 40% | $61K | $75 to $150 |
| Adult Swim | 94,100,000 | 55% | 45% | 52% | 39 | 43% | $65K | $75 to $150 |
| AMC | 94,832,000 | 53% | 47% | 48% | 51 | 40% | $59K | $50 to $125 |
| American Heroes Channel | 59,917,000 | 78% | 32% | 28% | 59 | 38% | $69K | $25 to $100 |
| Animal Planet | 94,288,000 | 51% | 49% | 16% | 55 | 13% | $68K | $25 to $100 |
| AntennaTV | 82,644,000 | 50% | 50% | 20% | 59 | 25% | $62K | $50 to $300 |
| BBC America | 78,375,000 | 46% | 54% | 52% | 49 | 47% | $71K | $22 to $125 |
| BET | 88,225,000 | 43% | 57% | 45% | 43 | 34% | $50K | $15 to $150 |
| Bloomberg Television | 56,221,000 | 73% | 27% | 85% | 48 | 49% | $149K | $25 to $300 |
| Bravo | 92,295,000 | 33% | 67% | 45% | 43 | 46% | $68K | $75 to $350 |
| Cartoon Network | 94,100,000 | 52% | 48% | 44% | 35 | 32% | $52K | $15 to $175 |
| CBS Sports Network | 61,000,000 | 73% | 27% | 51% | 49 | 50% | $88K | $45 to $250 |
| CMT | 86,989,000 | 49% | 51% | 33% | 48 | 34% | $53K | $35 to $175 |
| CNBC | 93,623,000 | 51% | 49% | 42% | 54 | 41% | $61K | $20 to $90 |
| CNN | 96,289,000 | 51% | 49% | 45% | 55 | 44% | $64K | $50 to $250 |
| Comedy Central | 93,992,000 | 58% | 42% | 53% | 37 | 45% | $68K | $25 to $100 |
| Cooking | 61,951,000 | 58% | 42% | 53% | 51 | 45% | $68K | $15 to $77 |
| Discovery | 96,589,000 | 62% | 38% | 45% | 48 | 42% | $65K | $45 to $125 |
| Disney XD | 80,120,000 | 45% | 55% | 40% | 32 | 37% | $59K | $15 to $89 |
| E! | 94,296,000 | 31% | 69% | 50% | 42 | 45% | $68K | $25 to $155 |
| ESPN | 94,396,000 | 76% | 24% | 48% | 48 | 51% | $78K | $45 to $250 |
| ESPN 2 | 94,379,000 | 77% | 23% | 46% | 50 | 49% | $75K | $10 to $75 |
| ESPN Classic | 25,516,000 | 76% | 24% | 42% | 46 | 35% | $52K | $5 to $35 |
| ESPN News | 71,989,000 | 76% | 24% | 44% | 47 | 48% | $73K | $5 to $35 |
| Extra! | 95,000,000 | 62% | 38% | 45% | 48 | 42% | $65K | $75 to $500 |
| FOOD Network | 96,931,000 | 36% | 64% | 50% | 47 | 46% | $70K | $35 to $150 |
| Fox Business | 74,224,000 | 67% | 33% | 23% | 52 | 15% | $100k | $25 to $100 |
| Fox News | 87,058,000 | 51% | 49% | 19% | 57 | 14% | $100k | $50 to $400 |
| Fox Sports 1 | 84,836,000 | 75% | 25% | 19% | 45 | 15% | $65k | $15 to $85 |
| Fox Sports 2 | 45,393,000 | 72% | 28% | 21% | 52 | 35% | $58K | $15 to $85 |
| Freeform | 94,406,000 | 35% | 65% | 16% | 31 | 15% | $68K | $20 to $85 |
| FX | 95,033,000 | 53% | 47% | 50% | 42 | 47% | $71K | $15 to $95 |
| FXM | 52,607,000 | 54% | 46% | 43% | 47 | 48% | $59K | $20 to $85 |
| FXX | 77,280,000 | 51% | 49% | 41% | 34 | 49% | $54K | $15 to $125 |
| Golf Channel | 79,250,000 | 69% | 31% | 49% | 57 | 50% | $75K | $15 to $95 |
| Great American Country | 59,547,000 | 48% | 52% | 12% | 52 | 16% | $68K | $10 to $55 |
| GSN | 79,471,000 | 42% | 58% | 13% | 65 | 13% | 62K | $15 to $65 |
| Hallmark | 85,439,000 | 28% | 72% | 40% | 58 | 32% | $48K | $20 to $80 |
| HGTV | 95,628,000 | 34% | 66% | 52% | 58 | 54% | $83K | $35 to $150 |
| History | 96,149,000 | 60% | 40% | 45% | 51 | 46% | $66K | $20 to $80 |
| HLN | 95,174,000 | 48% | 52% | 21% | 65 | 14% | 67K | $25 to $150 |
| Inspiration | 80,062,000 | 35% | 65% | 35% | 68 | 15% | 55K | $15 to $50 |
| Lifetime | 95,894,000 | 25% | 75% | 15% | 62 | 13% | $60K | $17 to $85 |
| Lifetime Movie Network | 82,031,000 | 25% | 75% | 40% | 50 | 33% | $51K | $20 to $100 |
| Logo. | 51,337,000 | 52% | 48% | 47% | 41 | 39% | $57K | $15 to $75 |
| Magnolia | 70,932,000 | 50% | 50% | 16% | 51 | 14% | 65K | $30 to $200 |
| Military History | 61,000,000 | 73% | 27% | 51% | 49 | 50% | $88K | $45 to $250 |
| Me TV | 58,000,000 | 60% | 40% | 48% | 58 | 49% | $53K | $30 to $200 |
| MLB | 69,991,000 | 70% | 30% | 41% | 50 | 36% | $63K | $15 to $95 |
| MSNBC | 93,240,000 | 52% | 48% | 45% | 52 | 45% | $67K | $10 to $55 |
| MTV | 93,240,000 | 41% | 59% | 47% | 30 | 45% | $65K | $15 to $65 |
| MTV2 | 79,416,000 | 49% | 51% | 37% | 27 | 38% | $52K | $20 to $80 |
| National Geographic | 86,144,000 | 59% | 41% | 44% | 52 | 41% | $64K | $35 to $150 |
| Nat. Geo Wild | 81,578,000 | 70% | 30% | 45% | 52 | 46% | $69K | $20 to $80 |
| Nickelodeon | 94,792,000 | 36% | 54% | 45% | 33 | 36% | $56K | $35 to $150 |
| Nick at Nite | 92,792,000 | 37% | 63% | 40% | 29 | 34% | $46K | $25 to $100 |
| NFL Network | 71,867,000 | 81% | 19% | 20% | 16% | $72k | $50 to $400 | |
| Outdoor | 35,814,000 | 75% | 25% | 37% | 51 | 38% | $56K | $15 to $85 |
| OWN | 81,857,000 | 29% | 71% | 46% | 49 | 37% | $66K | $15 to $85 |
| Oxygen | 77,450,000 | 30% | 70% | 46% | 45 | 37% | $55K | $20 to $85 |
| POP | 75,255,000 | 66% | 34% | 55% | 54 | 29% | $45K | $15 to $95 |
| Paramount | 93,364,000 | 68% | 32% | 45% | 42 | 38% | $65K | $30 to $200 |
| SyFy | 94,804,000 | 56% | 44% | 43% | 48 | 35% | $55K | $30 to $200 |
| TBS | 96,474,000 | 44% | 56% | 45% | 44 | 58% | $68K | $30 to $200 |
| TLC | 95,030,000 | 32% | 68% | 47% | 45 | 45% | $67K | $30 to $200 |
| ThisTV | 45,000,000 | 60% | 40% | 48% | 58 | 49% | $53K | $30 to $200 |
| TNT | 95,331,000 | 47% | 53% | 18% | 47 | 15% | $69K | $30 to $200 |
| TMZ | 92,626,000 | 39% | 61% | 48% | 36 | 42% | $60K | $75 to $750 |
| Travel Channel | 91,468,000 | 52% | 48% | 44% | 47 | 46% | $69K | $30 to $200 |
| Tru TV | 89,664,000 | 55% | 45% | 41% | 41 | 37% | $54K | $35 to $150 |
| TV Land | 92,484,000 | 46% | 54% | 37% | 51 | 33% | $49K | $25 to $100 |
| TV One | 56,953,000 | 35% | 65% | 31% | 50 | 35% | $42K | $50 to $400 |
| USA | 96,341,000 | 44% | 56% | 46% | 48 | 40% | $61K | $15 to $85 |
| VH1 | 92,626,000 | 39% | 61% | 48% | 36 | 42% | $60K | $20 to $80 |
| Viceland | 55,000,000 | 61% | 39% | 32% | 49 | 52% | $53K | $15 to $85 |
| WE | 85,241,000 | 72% | 28% | 44% | 44 | 33% | $22 to $95 | |
| The Weather Channel | 62,000,000 | 50% | 50% | 40% | 55 | 38% | $58K | $25 to $100 |
“Brains beat brawn in TV Negotiations.”
Special Television Packages:
Believe it or not, we can get some TV spots for under 12 cents a spot.
- 10 Million Homes: 100 TV Stations – Mon.-Sun. 6am-Midnight 20 spots a week: $2,500 a week ($1.25 per spot per station).
- Local Cable System Spots: 12 cents to $4 each.
- National Syndication: Daytime Court Show = $3,500 per 30-second spot.
- National Movie of the Week: $800 per 30 sec. spot.
- National Sitcom Syndicated Program: $4,000 per 30-second spot.
- National Cable Networks 90 Million Homes: Daytime Rates = $500 to $1,000 each.
Increase the Performance of Your Television Advertising
Television reaches virtually all (98%) US households. DX Media Direct helps you target your television advertising to generate the most return and save up to 90% doing it.
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